More

    Unilever divests Elida Beauty business

    Unilever has on Monday announced that it has received a binding offer from private investment firm Yellow Wood Partners to acquire Elida Beauty.

    The business, launched in 2021 by spinning off a number of smaller beauty and personal care brands,  generated turnover of around €0.8 billion (0.69bn) in 2022. Elida Beauty comprises more than 20 brands including Q-Tips, Caress, Timotei and Tigi.

    “This marks another step towards the optimisation of our Personal Care portfolio,” Fabian Garcia, president of Unilever Personal Care, said.

    “Our priority is to step up the growth of our Power Brands by investing behind key strategic focus areas such as driving unmissable brand superiority and scaling multi-year innovations. Elida Beauty’s portfolio comprises iconic and classic beauty and personal care brands. I am sure under the new ownership they will continue to prosper and serve consumers across North America and Europe.”

    Tad Yanagi, partner of Yellow Wood Partners, said: “We are excited to work with the Elida Beauty team to lead these brands into their next phase of growth and expansion. Consumers around the world love these brands as they are an important part of their daily lives. We believe the brands will flourish in the Yellow Wood operating model where our teams will work to build and enhance growth and accessibility.”

    Financial terms of deal, which is expected to be completed by mid-2024, are undisclosed.

    Latest

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Don't miss

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a...

    Mohsin Issa denies rift with brother Zuber, says soon to hand over Asda leadership

    By Bill Jacobs, Local Democracy Reporting Service Mohsin Issa, the...

    Sainsbury’s to cut 1,500 jobs

    Sainsbury’s has on Thursday announced a restructure that could...

    Huge sum of vapes stolen in targeted thefts across Glasgow

    A huge sum of vapes have been stolen in...

    Post Office scandal: Government warned of sub-postmasters’ vulnerable mental health

    The government has been warned of some sub-postmasters' vulnerable mental health owing to the slow pace of compensation payments, stated a recent report. According to NationalWorld,...

    Regulator cracks down on vape ads on social media

    The Committee of Advertising Practice (CAP) has launched a crackdown on ads for vapes that break our rules, issuing an Enforcement Notice to advertisers...

    Huge sum of vapes stolen in targeted thefts across Glasgow

    A huge sum of vapes have been stolen in targeted attacks across commercial businesses in Glasgow's southside in the past couple of months, stated...