Sugro UK launches online portal for retailers

The buying group of over 80 independent wholesale members, Sugro UK, has launched an online portal for retailers to drive sales.

The portal has been developed in conjunction with the digital magazine to provide retailers with educational support such as planograms, category advice and information on top products. It aims to raise awareness on how to maximise profit and revenue by analysing changes in consumer behaviour during key seasonal periods.

The first stage of the portal project launch focuses on impulse categories, with insight on non-food, grocery and petfood categories scheduled to go live in October. As well as launching its Drive Your Sales digital portal, Sugro has published the third issue of its retailer guide magazine.

The latest issue highlights how retailers can utilise the power of social media to maximise their sales and revenue. In addition, Sugro collaborated with supply partners to share the importance of stocking school-compliant products in the lead up to back-to-school season. The issue also explores the optimal allocation of in-store merchandising displays to improve the consumer in-store journey and the potential impact of the cost-of-living crisis on purchasing habits across different categories.

Sugro’s head of commercial & marketing Yulia Petitt commented: “The Drive Your Sales digital magazine launch has been a huge success with some fantastic feedback received from our suppliers, wholesalers and retailers.

“With Sugro members supplying over 16,000 retailers nationwide, the new Drive Your Sale digital portal is certainly the right next step. I would like to say thank you to Humeera Manzoor, Sugro marketing executive, for all her hard work in bringing this project to life. A huge thank you to all our supply partners for their support and participation.”