Suntory Beverage & Food GB&I has appointed Elise Seibold as its marketing director, replacing former marketing director Hannah Norbury after she departed the business in February. Norbury is now marketing director for Western Europe at Molson Coors.
Seibold moves into the marketing director role following 19 years with the business across its brand marketing, commercial and innovation teams. The company’s brands include Lucozade Energy, Ribena and Orangina.
She initially joined the company in 2004 as an assistant brand manager working on Schweppes, before rising to become Schweppes’ marketing director for Europe, a post she’s been in since 2020.
As part of the promotion, Seibold will be relocating from France to the UK.
“I’ve always loved the unique heritage of Lucozade and Ribena and couldn’t pass on the opportunity to lead the marketing of these two iconic brands. Lucozade’s brand purpose around unlocking potential is a space where we can deliver some real impact and I’m equally excited to unpack the brand love for the British household staple that is Ribena,” said Seibold.
“I can’t wait to bring my experience from the wider European business to help the teams deliver above and beyond on their plans and grow the brands even further this year.”
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