KIND launches HFSS-compliant bar

This month KIND Snacks will be bringing a new flavour into the fold- Caramelised Biscuit Nut, a combination of peanuts, almonds and cashews with a hint of caramel and note of spiced biscuit flavourings.

This bar is high in fibre, gluten free, has 81 per cent nuts and no artificial flavours. It compliments KIND’s other HFSS compliant bars- Maple Pecan Almond and Fruit & Nut, which launched in 2022.

Already off to a strong start, Maple Pecan Almond is the UK’s top leading best-selling HFSS compliant bar while Fruit & Nut is the number two HFSS compliant bar. The newest addition to KIND’s product portfolio, is not only delicious, but made with high quality ingredients.

Rolling out from this month, the new flavour will be available in a singles format across 203 WHSmith Travel Stores from 23 Feb, followed by Amazon, Nisa, Spar and Boots in March. Sainsburys, Asda, Morrisons & Waitrose are confirmed to follow later this year (RRP: £1.30).

Audrey Arbeeny, UK Marketing Director says that when it comes to snacking, KIND believes you shouldn’t have to choose between delicious and nutritious.

“Our new Caramelised Biscuit Nut bar brings both of these things together, great flavour and high-quality ingredients. We are proud to launch our third HFSS compliant bar that does not compromise on taste or nutrition. We can’t wait to hear what our consumers think.”