‘Devour Doritos Your Own Way’ campaign includes on-pack and TV promos

Doritos is launching a bold new TV campaign entitled “Devour Doritos Your Way”, which aims to encourage consumers to enjoy Doritos in their own way. Running until the end of March, the TVC campaign firmly taps into Gen Z’s desire for self-expression and celebrates different snacking behaviours to best enjoy the bold taste and texture of Doritos.

The campaign will be accompanied by an on-pack promotion offering shoppers the chance to win £100 to tap into the growing demand amongst Gen Z consumers for a “Night In-In”. Running across the core Doritos range and recently launched non-HFSS pizza flavours until 30 May, the promotion builds on Doritos’ already established role in the occasion and encourages Gen Z shoppers to continue sharing moments with friends.* In fact, larger sharing formats have been a consistent driver of category growth at +33 per cent and are now the biggest format in the savoury snacks category. Sharing packs across PepsiCo’s core Doritos range saw a +5.3 per cent growth in 2022, so the brand is well positioned to help retailers meet the growing demand for Gen Z consumers who want to enjoy a night in with friends.

“This bold new campaign focuses on the fun and bold taste of Doritos and is brought to life in a brilliantly engaging way through the use of three different snacker types, showcasing the top ways the nation loves to enjoy Doritos,” said Alex Nicholas, Doritos Senior Marketing Manager. “We know that Gen Z are looking for ways to express themselves and this campaign encourages them to do exactly that.

“Staying in is now very much the new going out for Gen Z consumers. Recent research has suggested that as many as 71 per cent prefer it to a night out. The occasion is now worth £2.5 billion, showing a huge demand from consumers who are willing to trade up on snacks when staying in. Our on-pack promotion further encourages customers to enjoy their ‘Night In-In’ with Doritos and is therefore a must stock for retailers.”

The following products are available as part of this promotion:

• 3 x Doritos Core flavours (Cool Original, Tangy Cheese & Chilli Heatwave) 180g & 150g
• 2 x nHFSS Doritos Pizza flavours (Triple Cheese, Loaded Pepperoni) 180g
• 1 x nHFSS Doritos Loaded Pepperoni flavour 70g

Consumers can enter to win £100 by purchasing a promotional pack, visiting www.doritos.co.uk/nightinin, complete the online form providing your details (name and email address) and enter the code found on-pack to find out if they have won.

*UK & ROI, 18+ only. Purchase required. Instant Win: 00:01 17/01/23 – 23:59 25/03/23. Wrap Up Draw: 00:00 26/03/23 – 23:59 30/05/23. Entry: Purchase a Promotional Pack, visit www.doritos.co.uk/nightinin, complete the online form providing your details (name and email address) and enter the code found on-pack to find out if you have won. Instant Win Prizes: 950 x £100 (or € equivalent) cash. Retain receipt.  Internet access and email address required. Max 1 entry per person, per day. Max 1 Prize per person. All entries received during the Wrap Up Draw will be entered into a prize draw. Wrap Up Draw Prizes: 50 x £100 (or € equivalent) cash. Visit www.doritos.co.uk/nightinin for full T&Cs and Prize details. Promoter: Walkers Snacks Limited and PepsiCo Ireland Food & Beverages Unlimited Company.