Grenade has announced the addition to their range of a new OREO Protein Bar. The high-protein, low-sugar bar, now has the unmistakable taste of OREO cookies, the world’s number-one biscuit brand.
With 21g protein, just 1g of sugar and a whole lot of that iconic OREO flavour, the bar features a creme layer with genuine OREO vanilla flavour and a nougat centre loaded with authentic OREO cocoa flavour. With this instantly recognisable black and white centre and a taste to match, it is a bar that OREO fans will love.
Wrapped in Grenade’s signature low-sugar chocolate, a topping of real sugar-free OREO cookie pieces, developed by OREO, has been added to maintain the low sugar commitment.
“After partnering with Mondelēz in 2021, a collaboration with one of their great products was first on our list to go out and get done,” said Grenade Head of Product, Rob Page. “OREO was the perfect fit. After 18 months of development, we have landed on a product that combines both brands perfectly, in taste and in nutrition. Our hope is the co-branded bar continues the work done by the Grenade brand, delivering added benefits without compromising on taste, whilst bringing new consumers into Grenade protein bars. It’s not to be missed!”
Rafael Espesani, OREO UK Senior Brand Manager at Mondelez International, commented: “We are really excited to partner with Grenade for this exclusive launch, bringing two iconic snacking brands together for a flavoursome and unique product that will surprise and delight consumers“
Priced at £2.85 and available to buy from Grenade.com, it is launching into many popular retailers over the coming weeks. Available to trade customers through Booker and Bestway from February amongst many other popular wholesalers. Check with local wholesaler for availability.
It becomes the 15th flavour available currently on Grenade.com.
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