Award winning wines to drive sales in Nisa stores this Christmas

Nisa retailers have been given extra tools to drive trade this Christmas with a whole host of festive point of sale to use in store including a suite of new signage for award-winning wines.

The new Christmas themed “Proud to Stock Co-op” point of sale will help draw shoppers’ attention to the Co-op own brand range which includes an array of seasonal lines as well as everyday groceries.

Along with in store collateral there is also a collection of matching digital assets for use on retailers’ own social media channels.

Jonny Lambert, Co-op Brand Planning and Communications Manager, said: “It is more important than ever that Nisa’s independent retailers have a strong offer from an own brand range as consumers face into the cost-of-living crisis.

“Latest insights show a third of consumers are planning to spend less this Christmas. Co-op own brand can help provide the value on shelves versus bigger brands, helping shoppers save on their shop as well as providing good margin to retailers.”

To help promote some of the best Co-op licensed lines ahead of the festive season, new POS has been created to specifically call out award-winning products.

The shelf highlighters will enable Nisa’s independent retailers to showcase favourite lines in store, helping to drive sales as the Christmas and New Year period approaches.

Among the winners are more than 20 wines and spirits including favourites such as Co-op Irresistible Single Malt Whisky, Co-op Irresistible Pink Grapefruit and Elderflower Gin

Liqueur, Co-op Irresistible Malbec, Co-op Irresistible Fairtrade Sauvignon Blanc, and Co-op Australian Lime Tree Rose.

The eye-catching POS has been available since mid-November allowing plenty of opportunity for retailers to raise the profile of the products ahead of Christmas.

Lambert added, “We know shoppers will be looking for special lines across licensed to treat themselves for the Christmas and New Year party season as well as for gifting.

“Award winners are a stamp of approval that consumers look for when trying new products and the point of sale will help draw attention to these products and in doing so increase interest from customers.”