Imperial launches two indie exclusive formats

Imperial has announced the launch of two new limited-edition products to help independent retailers deliver added convenience to adult smokers.

Including the return of its popular range of 21s packs, as well as a 32g format of rolling tobacco, the two indie exclusives will help retailers respond to the rising demand for value that’s dominating shopping habits this year, the firm said.

The independent exclusive line of 21s packs, which was first launched back in March this year, features some of Imperial’s best-selling brands including Richmond 21s at a MRRP of £10.65, plus Players JPS and L&B Blue 21s, both at a MRRP of £10.90.

In addition to the bigger box range of 21s, Imperial is also launching an added convenience format of 32g packs of rolling tobacco. The new limited edition range features two of its best-selling brands including Riverstone and Players JPS Easy Rolling tobacco – its fastest growing brand nationwide – both of which are available to buy at a MRRP of £14.55.

“With demand for value shaping purchasing habits across the tobacco category, these two new added convenience formats, developed exclusively for independents, will be sure to be popular with customers,” Tom Gully, head of consumer marketing UK&I at Imperial Tobacco, commented.

“Both bigger formats are available to buy now for a limited time only so make sure you stock up now to take advantage of these added value offerings while stocks last.”