Employee-owned wholesaler Parfetts is awarding colleagues an eight per cent profit share bonus to recognise their contribution to the continued growth of the business. The move follows a bonus of up to two per cent in June and an exceptional cost of living payment of up to £500. Parfetts has seen a series of record trading periods over the last six months, with its annual Parfest and the September Savers promotional event driving record sales. The September event saw sales top £14.6m, while the Aintree depot achieved sales of £3.5m during the promotional week. Guy Swindell, joint managing director of Parfetts, said, “Our team continues to go above and beyond to deliver great customer service and help retailers maximise their margins in a challenging economic climate. We want to ensure that we recognise this dedication with a bonus that will help with the rising cost of living that we all face. “Parfetts is pushing on all fronts to ensure that we continue to help our customers however they shop with us – in our network of industry-leading depots, through our ever-growing team of regional development managers, and with investment in new technology to ensure it’s easy to do business with us. “We’ve doubled down on our seasonal events, which are designed to drive footfall, increase basket spend and grow margins. Plus, we are continuing to offer our usual promotional support, including one-day specials, manager’s specials, three weekly promotions schedules and supplier takeovers. As a result, we are confident that we are leading the industry in delivering value to our retailers and their customers.” Parfetts has reinvested in the business in the last year to support customers. It has advanced plans to improve and expand its depots, rapidly grow the delivered service, and expanded its fascia operations.
A new depot is in development in Birmingham to expand its presence in the Midlands and down the M40 corridor.
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