‘Most shoppers feel stores’ offers not enough to alleviate food bills’

Most Britons feels supermarkets are not doing enough to help them as cost of living crisis continues to bite, claims a recent report. 

According to a recent study from Ubamarket, some 64 percent of Brits have said supermarket price-matching and offers do not go far enough to alleviate their increasing food bills during the cost-of-living crisis. The retail app, which commissioned the study, found that 55 percent of supermarkets don’t help consumers enough to alleviate food price inflation. 

The study also found that 60 percent of Brits do their weekly food shop across multiple retailers to keep spending down, while 54 percent of Brits have started imposing a limit on how much they spend at the supermarket during the cost-of-living crisis. 

With inflation continuing to hit new peaks, British consumers face the worst cost-of-living squeeze since the 1950s as businesses wrestle with rising supply chain costs and energy prices. 

As British consumers seek cost-effective ways to curb the impacts of inflation, Ubamarket’s ‘Scan, Pay, Go’ technology transforms loyalty schemes in the convenience and mid-sized supermarket sector and allows local grocery retailers to compete in the food retail landscape. 

Technology identifies shopping patterns, favourite brands and regular purchases to offer consumers exclusive deals and money-saving opportunities for products they buy the most, helping them keep their shopping bill down amid the cost-of-living crisis. 

“Supermarket chains and suppliers rely on narrow profit margins, although most industries are affected by the rising rate of inflation, consumer goods and foods have felt a stronger impact,” said Ubamarket CEO Will Broome. 

“We believe that it is the responsibility of retailers and grocery chains to help curb the impacts of inflation on consumers where possible. 

“In light of this, we’ve currently introduced initiatives with some of our partners to match inflation and discount hundreds of products on our app accordingly for the month of September.” 

Meanwhile, food price inflation across Britain is at decades-high level and is expected to peak this winter, with the average cost of annual groceries already set to increase by £533, according to retail analysts the Institute of Grocery Distribution (IGD).