One of the world’s largest confectionery companies, Perfetti Van Melle, has just hit a major trading milestone: achieving £100million in UK sales.
The family business is also celebrating its status as the current fastest growing manufacturer of mints, gum, candy, and sugar free confectionery brand . Perfetti Van Melle is known for its world-famous brands Mentos, Fruittella, Smint and Chupa Chups. It is also the largest supplier of sugar-free sweets in the UK, with its sugar-free range continuously growing +22 per cent YoY, with a product portfolio perfectly positioned to help retailers respond to the incoming HFSS legislation.
Yet Perfetti Van Melle is not resting on its laurels. The company has just taken a significant step in its sustainability journey by replacing the plastic sticks in Chupa Chups with paper sticks, a move which will eliminate around 5k metric tons of plastic per annum. In other brand news, iconic fruit caramel Fruittella turns 90 this year, a landmark that the business are celebrating with a game-changing piece of interactive audio advertising.
“On behalf of the UK team, I am delighted and proud to have reached this £100M milestone,” said Jonny Briscoe, Perfetti Van Melle UK MD. “Alongside this, we are the UK’s fastest growing candy and mints manufacturer, and I am so excited to see what is next on our journey for the company, our brands and ever-growing team.
“With some fantastic innovation in the pipeline, I am sure we’ll be hitting the next milestone in the not-too-distant future”
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