Twix shrinks in size to fight rising costs

Twix is the latest chocolate brand that has succumbed to shrinkflation as the makers has shrunk the chocolate by 15 percent.

Twix owner Mars has announced the popular chocolate bars will be shrunk by 15 percent, Express reported on Tuesday (5), adding that the 23-gram Twix bars in their multipacks have been scrapped, and replaced with ones weighing just 20 grams.

This comes as owners Mars face down the rising price of making the snack and look for ways to cut costs. A spokesperson for the chocolate company said that while it had been “absorbing the rising costs of raw materials” for a while, they were facing “growing pressures” to cut production costs.

The 23-gram bars were included in the four, nine and 16 multipacks, and have been swapped for the new 20-gram bars. As for how much the new smaller chocolate bars cost, Sainsbury’s is charging £1.50 for 4x40g – the new 20g multipacks, while Tesco is charging £1.25 for the same size pack. For the 9x40g multipacks, both Asda and Tesco have a price tag of £2. 

Twix is not the only chocolate bar to face being downsized, with Dairy Milk recently reducing the size of their sharing bars by 10 percent – from 200g to 180g. While the price is staying the same, at £2, consumers will technically be paying more for the chocolate.

The move has been blamed on the rising price of inflation which producer Mondelez stating: “We’re facing the same challenges that so many other food companies have already reported when it comes to significantly increased production costs – whether it’s ingredients, energy or packaging – and rising inflation.

“This means that our products are much more expensive to make.”