Kabuto Noodles is now promising the lowest use of plastic in the UK premium instant noodle category, with a new 100 per cent recyclable K3 cardboard-plastic pot from Greiner Packaging.
“At Kabuto, we are on a constant journey to evaluate our impact on the planet through everything we do,” says founder Crispin Busk. “We want to ensure we are truly sustainable, and that means changing things whenever we find a more sustainable solution.
“Our original 85g K3 pot represented a significant sustainability improvement over our previous packaging, but was over-engineered, with a high plastic content, and was being produced with a bespoke set of tooling. The new 65g K3 pot uses less plastic than the previous pot and is made with a standard tooling set at Greiner Packaging’s factory in Dungannon, Northern Ireland.
“We are impressed with the service that we receive from Greiner Packaging, and the quality of its products. We have a great working relationship and can rely on them as a critical core supplier.
“Not only does changing the packaging make a significant difference for us operationally, but it also helps us be more responsible in terms of plastic usage. Less plastic = less negative environmental impact. Our premium noodles are all made with natural ingredients – so it’s pretty important we protect our wonderful environment that helps us achieve this!”
Since its launch in 2010, Kabuto has constantly sought to improve its packaging, first moving over the Greiner Packaging’s K3 cardboard-plastic pot two years ago. The new 65g K3 light-weight thermoformed pot uses over 40 per cent less material than the previous pot, and is wrapped with a removable cardboard outer layer. Thanks to its reduced plastic content, K3® has an improved CO2 footprint and can be recycled efficiently, as the cardboard and plastic can be easily separated.
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