KP Flavour Kravers are a brand new flavour platform within the KP peanut range. Available in three delicious flavours: Flame Grilled Steak, Smokin’ Paprika, and Fiery Caribbean Jerk Sauce, Flavour Kravers really pack a punch with big, bold flavours.
With consumers seeking out delicious and exciting flavours, these products are perfect for evening sharing, the largest occasion within both nuts and sharing . Younger consumers are significantly influenced by flavours when making purchasing decisions and the new KP Flavour Kravers look to drive sales in this demographic.
Across CSN, taste is the number one category driver and the KP Flavour Kravers range has been created to bring deliciously bold new flavours to the Nuts segment. The range capitalises on the growing trend of meaty and spicy flavours to drive interest from consumers and fuel an exciting snacking experience.
Nuts represent a huge opportunity for growth as a commodity which is fit for consumption occasions throughout the day and having been made exempt from the incoming HFSS legislation.
Launched this year in 140g sharing packs with an RRP of £2.50, Flavour Kravers is rolling out in all major retailers.
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