Nisa empowers retailers for summer

Nisa has provided its retail partners with super summer savings across a range of beers,
wines and spirits to help shoppers celebrate the arrival of warmer weather and lighter
evenings.

June is right around the corner but with many looking to save money by cutting back on out-of-home spending, big nights in, barbeques, and backyard gatherings are increasing in
popularity.

Nisa’s Wholesale Category Controller for beers, wines and spirits, Danielle Sylvester said,
“After a turbulent few years, consumers have become more money-conscious than ever but
will be eager to make the most of the long-awaited sunshine and summer months. So, to act on this spontaneity, retailers should be preparing now for customers that will be relying on convenient access to food and drink to support any last-minute plans.”

The new promotion features a range of great value deals across the licensed category with
something for everyone including Pimm’s 70cl at £11.50, Gallo Merlot 75cl at £6.25, Co-op
Fairtrade Irresistible Sauvignon Blanc Reserva at £5.50, and Peroni Nastro Azzurro 4pk at
£5, to name just a few.

And to help spread the cost of the upcoming Platinum Jubilee weekend celebrations,
shoppers can start stocking up on larger, party-friendly packs of beers and ciders for less
with deals like Coors 12x330ml at £8.25 and Corona 10x330ml for £11.

“After years of social distancing restrictions, consumers will be actively looking for an
inexpensive way to make the most out of this summer with friends and family and the Early Summer promotion, which caters to a wide range of shopper missions, will give Nisa
partners a much-needed boost in both footfall and basket spend over the coming weeks.

“To get the most out of the promotion, it’s important that partners are utilising the dedicated point of sale as well as ensuring additional ingredients are readily available; lemonade is perfect for mixing and fresh fruit for garnishing, like oranges, strawberries, and cucumber is likely to tempt many to spruce up their spirits,” added Sylvester.

The promotion will be available in stores until May 31.