Barr Soft Drinks is launching two slim can variants of Rubicon Spring, the UK’s No. 1 flavoured sparkling water, in single can and multipack formats from March.
Rubicon Spring is a driving force in the category and is currently 7x bigger than the next biggest brand, boosting incremental sales for retailers by driving frequency and penetration.
“Taste remains the number one reason for shoppers to choose a soft drink, but drinking occasions are changing,” said Adrian Troy, Marketing Director at Barr Soft Drinks. “With more than two billion ‘healthy lunch’ occasions now enjoyed at home, customers are increasingly looking for new and exciting flavours and formats to try, so a variety of formats is key.”
Sleek 330ml cans are a format that’s growing in popularity across categories, up +40 per cent since 2019. Also available in a multipack, Rubicon Spring’s new sleek can is perfect for retailers looking to drive sales by catering for new drinking occasions, in and out of the home.
Rubicon Spring has brought in more than 600K shoppers to the brand since March 2020, with £4 million growth in the last year. Retailers should stock both flavours of this new format and utilise impactful launch POS to grab shoppers’ attention, and make the most of sales from the UK’s No. 1 flavoured sparkling water.
Packs: Black Cherry Raspberry and Orange Mango 330ml single cans and 4-pack multipacks
RRP £1.29 single cans and £3.49 Multipack
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