A new player has entered the condiment category – Red Loon launched this January to compete within the seasoning sector with two unique and authentic products that aim to give traditional table salt and rubs a run for their money.
Founded by Birmingham-based Raspal Kaur, Red Loon products are based on genuine recipes that have been passed down through the generations of Raspal’s family for nearly 80 years.
Red Loon is an amazingly versatile and bold seasoning that can be sprinkled on a wide range of dishes from meat and fish to rice, soups and even pizza, to deliver a punchy (but not overly hot) spicy kick, while Red Loon Spicirub is an explosive concoction of tasty and aromatic spices that combine to create the perfect marinade for meat, fish, seafood and vegetables.
Red Loon is aiming to take the nation’s cooking to the next level with no fuss and no hassle. “Every time I taste Red Loon it takes me back to when I was a child and reminds me of growing up with my Mum toasting spices in readiness for our next culinary delight,” explains Raspal. “I believe that it is the little things in life that can make a big difference and this ethos underpins the essence of Red Loon – something incredibly simple and versatile, yet guaranteed to deliver a delicious kick to any cuisine.
“In Punjabi ‘Loon’ means salt, but these products are so much more than that as they can magically enhance the flavour of any dish. I don’t go anywhere without some Red Loon to sprinkle on my food. We want people to buy them, try them and become completely hooked,” he added.
Aligned with the launch of Red Loon, is founder Raspal’s other passion: mental health awareness. The founding principle of establishing Red Loon was always to establish it as a brand with a clear purpose and long-term, Raspal has some very exciting and challenging plans afoot, designed to make a real difference. While the BIG project is being worked on, in the interim, for every Red Loon product sold, 1p will be donated to the charity Mind, via the Work for Good scheme.
Red Loon Seasoning and Red Loon Spicirub are available in environmentally friendly and eye-catching packaging, presented in 100g (recyclable) cartons, RRP £2.49 and £2.99 respectively.
These products are ideally placed for the independent retail / farm shop & deli sector and the focus for 2022 will be on achieving a national rollout of the two innovative variants. Red Loon Seasoning and Spicirub are suitable for vegetarians and vegans and have achieved Vegan Approved status from The Vegetarian Society.
For more information on Red Loon, its products and its mission, visit https://www.redloon.co.uk/
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
