Jisp is set to launch a free loyalty scheme for independent stores to help them compete with Tesco Clubcard and Sainsbury’s Nectar, stated recent reports on Friday (17).
A free new loyalty scheme will be live by the end of January 2022, rewarding customers for every way in which they interact with a Jisp-partnered shop online and in store, company’s chief customer officer, Greg Deacon, told a media outlet.
“If you are a Tesco Clubcard customer, you will seek out a Tesco Express; if you are a Nectar card holder, you will seek out a Sainsbury’s; for independent retailers, though, how do they get that loyalty?
“[Our new feature]… makes customers loyal, drives visit frequency and drives shopper spend through a loyalty scheme and promotions online and in store. We’ve been likened to the [Tesco] Clubcard for convenience,” Deacon said.
Under the reported scheme, shoppers will receive points for placing orders for delivery or collection, scanning product barcodes in store and redeeming money-off coupons.
The points can then be cashed in for vouchers to spend in Jisp-partnered stores. As with Tesco and Nectar, data from customers is then used to tailor specific offers.
The news comes as Jisp continues to roll out its Scan & Save tool in Nisa stores.
Customers use the Jisp app to scan barcodes in stores indicated by Jisp shelf-edge labels.
Deacon further added Jisp is in talks to provide Scan & Save to other symbol groups and to provide the service to unaffiliated store owners in partnership with the NFRN.
Around 135 stores are offering delivery through Jisp, significantly below the 500 stores it predicted it would have partnered with by the end of 2020, Deacon revealed.
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