Camelot predicts sales to almost double with festive draws

Camelot is predicting mega sales for National Lottery retailers this festive season, thanks to two special event draws and some attention-grabbing in-store seasonal activity.

A huge £15 million Lotto ‘Must Be Won’ Christmas Day draw is expected to boost Lotto sales by up to 95 per cent ahead of the draw and less than a week later on 31 December, a special EuroMillions UK Millionaire Maker draw, that will make a guaranteed 10 UK millionaires in one night, will provide retailers with an expected sales uplift of up to 84 per cent, based on last year’s sales figures.

Camelot said Lotto ‘Must Be Won’ POS will be landing in stores this week, while POS for the EuroMillions New Year’s Eve draw will begin landing on 29 December, urging retailers to site these immediately to help boost sales.

There’s also a range of Christmas-themed National Lottery Scratchcards that would make for the ideal last-minute Christmas gift or an excellent card filler, including £20,000 A Month For A Year Christmas, Christmas Advent Calendar, Christmas Lines and It Pud Be You.

Rounding off this year’s cracker of a Christmas line-up are a special EuroMillions New Year’s Eve bonus event – where retailers can earn a £10 bonus for uploading an image of the special UK Millionaire Maker event draw POS to the National Lottery Retailer Hub – and a 12-day Christmas countdown, whereby retailers will receive a Christmas-themed email from Camelot each day in the run up to Christmas with some festive reminders to help maximise National Lottery sales.

“With two fantastic special event draws lined up and a host of other festive activity in retail, we’re expecting National Lottery retailers to be able to enjoy a bumper sales period this Christmas,” Jenny Blogg, Camelot’s retail director, said.

“As always, there’s a few things that retailers can do to help maximise the sales opportunities around this time of year, including making sure all POS is sited, suggesting a Scratchcard game to customers which they can gift to friends or family, and reminding customers to buy a ticket at the till. All this will go towards helping National Lottery players continue raising over £30 million every week for Good Causes.”