Ginsters unveils limited edition festive slice

Leading savoury pastry brand Ginsters has unveiled its latest innovation: Ginsters Festive Chicken & Stuffing Slice.

Available nationwide from 18th October, the new limited-edition slice (170g, RRP: £1.70) combines quality British ingredients with 50 years of Cornish baking expertise to bring shoppers a warm and comforting taste of the season.

Made with 100% British chicken and smoked bacon, brought together in a creamy sauce with potato, sage and onion stuffing, the filling is wrapped in light puff pastry and topped with a crispy sage crumb.

“As a limited-edition innovation, our new Festive Chicken & Stuffing Slice taps into the excitement of the Christmas period, benefitting from a halo effect in-store when interest in the category is high,” commented Sam Mitchell, Ginsters managing director.

“The top five flavours in savoury pastry have remained the same over the last five years, so by introducing seasonal flavours to the core range for a limited time only, we will drive frequency and pull on the impulsiveness of the category to drive engagement and conversion.

“We pride ourselves on playful, full flavoured and delicious recipes which banish the boring and capture the specialness of the time of year.  This is THE taste of Christmas wrapped up (in pastry) by Ginsters.”