Dutch brewing company Heineken has launched a new global TV ad campaign for its Edelweiss wheat beer brand with a new ‘Feel the Alps’ approach, seeking to reflect the personality of the brand through a sensory and emotional cinematic experience.
Edelweiss is launching in a number of new markets after a successful pilot in Korea. It is now rolling out across the Asia-Pacific region and making a debut in Russia and Denmark.
“We are excited for Edelweiss to join our international brand portfolio and to introduce our first global campaign,” says Malgorzata Lubelska, senior director of global international brands at Heineken, “Taking the viewer of a cinematographic, sensory journey through the Alpine landscape.”
The beer is made of natural ingredients that include a blend of mountain herbs.
To use this website you must be aged 18 years or over. Please verify your age before entering the site.
