Blossom Hill unveils Friendship Day competition  

Treasury Wine Estates (TWE) brand Blossom Hill has launched a digital competition this Summer, celebrating the International Friendship Day.

Consumers can enter the Unfiltered Friendships competition by sharing their best unfiltered friendship moments via Instagram, encouraging friends to showcase their friendships as restrictions continue to ease. The competition will be live throughout July, ahead of the International Friendship Day on 30 July.

The brand will select 50 winners each week and these winners will each receive a gift box containing a polaroid camera, a can of Blossom Hill Rhubarb Gin Fizz (ABV 8.5%) and a bottle of White Zinfandel (ABV 8.5%).

Entrants will also be in with a chance to win the top prize at the end of the month, the Ultimate Unfiltered Friendships Experience for the winner and their friends. The prize includes a best friend’s night in and a weekend getaway trip including an Inspire Gift Card for hotel staycation; a three-course meal cooked by a professional chef, a cocktail making class and a beauty tech bundle containing an Apple iMac 24in, a Sonos Move Speaker, a GHD Original Styler and a GHD Air Hairdryer on offer, a £3000 shopping voucher and a £500 restaurant voucher.

One of the biggest brands in the market, Blossom Hill will celebrate 30 years in the UK wine category in 2022.

“As Blossom Hill approaches a milestone next year, we wanted to ensure consumers remain loyal to the brand whilst creating excitement ahead of the 30 year milestone,” Ben Blake, head of marketing EMEA at TWE, said.

“A competition led campaign encouraging shoppers to choose Blossom Hill through an increased presence across Instagram, will enable us to continue  to recruit new and younger shoppers into the wine category during the busy summer period.”

Each week consumers can share their unfiltered moments on Instagram, tagging @BlossomHill, using the hashtags #UnfilteredFriendships and #TogetherLetsBlossom and tagging a friend to encourage them to do the same.