Cadbury Dairy Milk invites shoppers to ‘Be the Judge’

This June, Cadbury is unveiling three new limited-edition Cadbury Dairy Milk bars, created by this year’s Cadbury Inventor finalists. Introducing the all-new flavour variants: Roxy’s Cadbury Dairy Milk FIZZING CHERRY, Josh’s Cadbury Dairy Milk BANOFFEE NUT CRUMBLE, and Sophie’s Cadbury Dairy Milk NO FROWNIE BROWNIE.

The three new limited-edition bars are being put to public vote, going head-to-head and hoping to be crowned as the latest addition to the iconic Cadbury Dairy Milk range. Shoppers will be able to vote on the www.cadburyinventor.com website until 5 September.

The brand is asking shoppers to “Be The Judge” of this year’s new Inventor bars and make the final verdict of which flavour will return to shelves next year. To celebrate the launch, Cadbury has partnered with radio presenter Jordan North to teach the nation how to judge like a pro and put their new-found judging skills to the test.

“We know the Cadbury Inventor competition is a shopper favourite because it allows for delicious new ingredients and flavours to be explored and tasted, and this year has really set the bar high,” said Pippa Rodgers, Cadbury Tablets Brand Manager at Cadbury.

Josh, a 31-year-old father from Birmingham has created Cadbury Dairy Milk BANOFFEE NUT CRUMBLE, comprised of Milk chocolate with banoffee pie-inspired fudge pieces, golden almond caramel pieces and crunchy biscuits.

Sophie, a 19-year-old student from Scotland, says she couldn’t be more excited about her Cadbury Dairy Milk NO FROWNIE BROWNIE which combines milk chocolate, gooey chocolate brownie chunks, golden salted caramel chips and crumbly biscuit.

Roxy, a 34-year-old civil engineer, has created Cadbury Dairy Milk FIZZING CHERRY which consists of Milk chocolate with soft chews of fruits cherry pieces, tingly cracking popping candy and crunchy biscuit.

The three limited edition bars will be available from the end of June and the winner will be announced in September.