Mint brand Polo has announced the launch of a summer promotion offering consumers the chance to win outdoor experiences, alongside a brand-new consumer communications campaign.
The ‘Win a Hole New Summer Experience’ promotion gives consumers the chance to win a £200 Virgin Experience Day e-voucher which can be used on a selection of outdoor activities and experiences such as cycling, paddle boarding and Segway tours.
High impact point of sale materials will be used throughout the wholesale and convenience channel to communicate the promotion. Designed to capture shopper’s attention and drive sales, the materials will be provided by Nestlé’s field sales teams.
The promotion will run from 1 July to 27 August and includes single packs of all Polo flavours including Polo Original, Polo Spearmint, Polo Sugar Free and Polo Fruits. Shoppers can enter by texting Polo and the last 4 digits of their barcode to a promotional number.
The brand will invest £0.75 million in the media media campaign over the summer to drive visibility and make mints front-of-mind. The out-of-home and social activity aims to bring the brand to life through humorous messages.
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