Diet Coke has launched Just Because, a new campaign directed by Oscar-nominated Autumn De Wilde. Shining a light on individual authenticity, the campaign “celebrates the positive and unapologetic attitude of the brand’s fans who love what they love and don’t justify doing things their way.”
The fully-integrated campaign launches across GB and Ireland this week via a brand-new multi-screen AV, with OOH, social, digital, PR support and POS activation. In addition, fans of the brand will also be given the opportunity to access online activations via a digital engagement content.
“We are really excited to announce the launch of Diet Coke’s new campaign,” said Amber Topalcik, Senior Brand Manager at Diet Coke. “With a broad, passionate, and loyal fanbase, this campaign celebrates them – people that challenge and embrace their lives in a positive way, with the confidence to do things their own way, Just Because.”
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