Southern Co-op extends Snappy Shopper partnership

Southern Co-op has extended the home delivery service, provided via the Snappy Shopper app, to 26 stores.

The expansion follows a successful trial in Chichester and Portsmouth which took place from September to January.

“The partnership with Snappy Shopper has been very successful. We have worked very hard on ensuring we provide our customers with excellent service standards and good availability,” said Andrew Farndell, Southern Co-op head of trading and format.

“Operationally we have been very customer focussed by making the deliveries within the hour and as a result we are seeing customers actively using the platform and returning every week.”

The retailer said there have been nearly 10,000 orders from new and returning customers since the service was launched, with 95 per cent of reviewers giving five stars.

More than 3,000 products are available to order via Snappy Shopper with the top selling categories being delivered including milk, soft drinks, fruit and vegetables, other dairy, and the Southern Co-op Sandwich Deal.

In Portsmouth, the two most ordered items are a small pack of Co-op Fairtrade bananas and a four pint bottle of semi-skimmed milk. In Chichester, the top two are a four pint bottle of semi-skimmed milk followed by a two litre bottle of branded of cola.

Southern Co-op started working with Snappy Shopper in September and very quickly established a number of minimum service standards. The co-operative has developed its customer proposition by adding promotions and marketing campaigns to the platform which has seen sales grow.

Andy Batt, Head of Group Development at Snappy Shopper, said: “High-quality service standards are the cornerstone both for home delivery and shopping in-store.

“From the start Southern Co-op has prioritised order processing and delivery times as the foundation of their delivery service and built on providing an excellent customer experience.

“This is resulting in very satisfied shoppers, making repeat purchases on a weekly basis. We are looking forward to the future with Southern Co-op.”