With 100 years of trading behind their back, a family-run store in Dumfries and Galloway has decoded the key to success, and its rather familiar but relevant-forever: putting shoppers at the heart of all they do.
James Kinnaird, owner of the Nisa Local store in Dalbeattie, says being an integral part of the community remains one of the most important factors for his business.
“We are truly a local business having been here for 100 years and being a part of the community is really important to us,” he said.
When James says this, it has the authority of someone whose entire life has centred around the store. He started out as a schoolboy selling fruit and vegetables outside the front of the shop at just eight years old.
And the best part of the job?
“People. I know most of our customers by name and we also employ local people with most of our 25 staff coming from the village. It all goes towards making it more personal for our shoppers,” he said.
The 1,500 sq ft store stands out from local competition by offering several points of difference. They have a particular focus on local suppliers for products ranging from eggs and fresh produce to gin and craft ales.
A fresh serve over deli counter which offers cheeses and meats, cut to the individual requirement of each shopper, is also a favourite.
Above all, the ability to provide competitive prices on key brands has helped the store thrive.
“We focus on a better branded selection and give attention to offers and promotions but we also have permanent minimum prices on some key products so our customers know they can come to us and they can get a good deal. It allows us to be the cheapest for certain items and helps with customer loyalty,” James said.
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