Mondelēz International has announced a new sustainability initiative by removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas.
Selection boxes including Cadbury’s Classic Collection 430g, Cadbury Darkmilk 340g, Cadbury & Oreo 430g, Bournville 400g and Toblerone 510g will get cardboard trays, resulting in a reduction of 33 tonnes less plastic used this Christmas.
The move is part of the company’s broader ‘Pack Light and Pack Right’ packaging strategy. Mondelēz has pledged to eliminate 65,000 tonnes of packaging by the end of 2020 as part of its strategy to optimise its packaging through either reduction or removal.
Mondelēz has also unveiled a season specific recycling labelling campaign, #UnwrapAGoodHabit, to its entire selection box range in partnership with leading recycling label OPRL. The campaign aims to help consumers dispose of their selection box packaging correctly and responsibly this Christmas.
“Reducing the amount of packaging we put into the world, and making it easier for consumers to recycle our products, is vitally important to us. The steps we are taking on our adult selection boxes, which follow the recent packaging reduction on our Cadbury large share bags, is an example of thevaried approaches we are taking to tackle the shared problem of packaging waste,” commented Louise Stigant, UK managing director at Mondelēz International
Mondelēz said it has already eliminated over 64,000 tonnes of packaging globally since 2013, made 100% of its paper-based packaging sustainably sourced and is on track to reach its ambitious target to make all its packaging designed to be recyclable by 2025.
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