KP Snacks has unveiled new packs for its popchips portfolio, reducing the size by 10 percent annually. The brand also gets a modern new pack design across the range.
Set to hit the market at the end of October, the new design uses fresh and vibrant colours, prominently features core ingredients and gives the brand standout. Designed to increase purchasing intent, it incorporates popchips’ signature tagline, ‘popped not fried’.
The packaging reduction, on the inside and outside plastic layers, is estimated to save 23 tonnes of material, the equivalent of over 5 million fewer packs per year. It will be rolled out across all popchips formats between November and January.
The manufacturer said the move is part of its pacKPromise, which sees the company striving to use less packaging across its portfolio, with the end goal of all its plastic film packaging being fully recyclable by 2025.
“This is an exciting time for popchips. Alongside our new pack design and packing reductions, we’re delighted to be able to bring production in-house at our state-of-the-art Ashby factory,” commented Kevin McNair, marketing director at KP Snacks
The packs will be manufactured at the brand new, 1,800 sq m facility at the KP Snacks’ Ashby-de-la-Zouch factory with the creation of 24 jobs.
“KP Snacks is a significant player within healthy snacking with a broad range of permissible snacks to suit all occasions. popchips is a fun, tasty and accessible brand in this space. Better for you doesn’t have to be boring and our new pack design reflects the positive, fun and colourful personality of the popchips brand,” McNair added.
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