Crisp brand Walkers has launched a festive limited-edition flavour, ‘Power of Sausage Roll’, to support the Trussell Trust.
Launched in partnership with the LadBaby family, the brand will donate 5p to the Trussell Trust with every promotional pack sold.
“We all know Christmas will look and feel quite different across the nation this year, but at PepsiCo we want to make a difference and give everyone a special moment over the festive period,” commented Fernando Kahane, senior marketing director for Walkers Snacks at PepsiCo.
“We are delighted to continue our fundraising efforts, by partnering with LadBaby and unleashing the ‘Power of Sausage Roll’ flavour crisps to do good with a 5p donation to Trussell Trust per pack.”
The brand has earlier pledged £1 million in support to the Trussell Trust when the COVID-19 pandemic hit.
Available now, the limited-edition packs will be supported with a heavy-weight marketing campaign spanning digital and in-store across November and December.
“To support the launch, we are building a fame driving and highly talkable new advert. Our 90 second film centres on a cheeky take on a Christmas classic – featuring a host of celebrity friends – and is sure to get the nation smiling. So, keep your eyes peeled,” Kahane signed off.
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