Mars Petcare unveils festive additions

Mars Petcare has unveiled a selection of new products in its seasonal range, spanning three of its best loved brands – Pedigree, Sheba and Dreamies.

With a quarter of pet owners explicitly admitting that they celebrate Christmas with their pets, according to Mars Petcare’s first annual category report, the launch is set to entice more shoppers to the petcare category.

“After this year’s events, we can’t be sure what Christmas 2020 holds, but we know owners want to mark seasonal occasions with their pets, whether that be including them in gift giving or having a special meal for them to enjoy,” commented Arthur Renault, marketing portfolio director at Mars Petcare.

The selection includes first festive main meals from Pedigree and Sheba and new treats like Dreamies Salmon & Turkey Mix, Pedigree Schmacko Turkey and Pedigree Rodeo Turkey.

“Our Pedigree and Sheba main meals, inspired by festive flavours, have been designed for pets and their owners to come together and share a moment of happiness,” Renault added. “In addition to this, we’re also bringing back past favourites with stockings and gift boxes for owners to spoil their pets properly this Christmas.”

Pedigree was the best-selling Christmas pet stocking last year, while the Dreamies Gift Box was the most sold cat Christmas product in the market [Nielsen]. Both brands will have stockings and gift boxes available, complete with new toys.

Available from this month, the launch of the products will be supported with TV advertising for Pedigree and Dreamies, its biggest seasonal campaign – in excess of £1 million – to date. The campaigns will run throughout November and December.

The main meals from Pedigree and Sheba both come in packs of 12 with two flavours –Sheba Turkey and Chicken and Pedigree Turkey and Chicken.

The full product range: