Mondelēz has announced the return of limited edition Cadbury Twirl Orange single bar.
Launched last year, the product offers consumers a twist on a favourite brand, combining Cadbury’s top selling singles SKU with one of the nation’s favourite chocolate flavours.
Available for retailers to buy from mid-September, Cadbury is offering more number of bars this time, as most retailers had quickly sold through the stock last year.
Radhika Pai, brand manager for Cadbury singles at Mondelēz International, said: “We are excited to bring back limited edition Cadbury Twirl Orange. Our trade partners and consumers made it clear, they love Cadbury Twirl Orange. It was one of top selling singles NPD of 2019, despite being on sale for only a few weeks.
“It was incremental to the category, attracting younger adult shoppers and driving category growth of +3.4 per centat launch. After this overwhelmingly positive response, we had to bring back this much-loved product for our retailers and consumers for a set period.”
Cadbury Twirl Orange (43g) has an RRP of £0.69.
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