St Pierre adds All Butter Croissants to range

St Pierre Groupe has announced the addition of new All Butter Croissants to its successful St Pierre range.

The bakery business aims to tap into the trend for indulgent breakfasts with the new launch.

“Our new All Butter Croissants are a great addition to our popular St Pierre Croissant range. With indulgent treats and morning goods currently driving bakery category growth, we are confident that this new launch will be a hit with consumers seeking out indulgent breakfast products,” said Paul Baker, founder of St Pierre Groupe.

Made in France to an authentic recipe, the new St Pierre All Butter Croissants are sweet and flaky with a beautiful buttery taste that reflects the brand’s rich French heritage.

The Croissants are ideal for sharing, special occasions or for simply adding a touch of indulgence to the breakfast. With an excellent shelf-life, the product will also help reduce food waste.

Available to grocery, wholesale and independent retailers from the end of July, the St Pierre All Butter Croissants 4-pack has an RSP of £1.99.