Skittles has launched its Pride campaign for a fifth year in a row, giving up its rainbow to support the LGBTQ+ community during Pride month.
The on pack-promotion will be available in two formats; Skittles 152g Pouch and Skittles RRP £1.00.
With coronavirus restrictions still in place, the brand has teamed up with Gay Times magazine and Switchboard, the LGBTQ+ helpline, to focus on a new Pride campaign enabling thousands of ‘Letters Filled with Pride’ to be sent to family and friends.
Anyone wishing to send a letter can log into to the dedicated campaign website to create their note, before submitting it to be printed and posted free of charge to a recipient of their choice.
Victoria Gell, Skittles director at Mars Wrigley, said: “We believe that giving up our rainbow means so much more than just removing the colours from our Skittles packs, which is why we have supported Switchboard for the last three years and this year have worked closely with the Switchboard volunteers and Gay Times to develop a campaign aiming to keep people connected even while we’re apart.”
Skittles and Gay Times have also worked closely with Switchboard to develop a campaign that drives awareness of the helpline.
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