Budweiser Brewing Group becomes top UK brewer by volume

Budweiser Brewing Group, the UK and Ireland business of AB InBev, today said it has become the number one brewer by volume in the UK in total trade.

The group’s brand portfolio, which includes Budweiser, Stella Artois, Corona and Bud Light, is responsible for 24.8 per cent of the volume share of beer produced in the UK in the year to date, data from market researchers Nielsen and CGA shows.

“People are choosing the brands they know and love, and we’re proud that the quality of our beer portfolio and our iconic brands meet the demands of Britain’s beer drinkers today,” commented Paula Lindenberg, UK president of Budweiser Brewing Group UK&I.

The brewer has invested in brand activations and campaigns this summer, adapting to the challenges posed by the coronavirus crisis.

In April, Budweiser recreated the iconic advert “Whassup” advert from the 90s with an important message during lockdown – encouraging people to check in on each other. The ad has since returned with a new edit to celebrate the long-awaited return of the Premier League.

While Stella Artois and Corona are set to launch their new campaigns this summer, Bud Light, official partner of the England Men’s football team, is gearing up for the return of international football.

The group has also expanded its no and low alcohol options with the recent launches of Budweiser Zero and Stella Artois Alcohol Free.

Meanwhile, the group’s Save Pub Life campaign launched in March to support pubs, bars and restaurants has crossed £1 million milestone earlier this month.

The initiative enables pub-goers to buy a gift card to spend at their local pub once it reopens, with Budweiser Brewing Group matching the value of the gift cards.