CSG unveils new corporate website

Costcutter Supermarkets Group (CSG) has launched its new corporate website.

The website is designed to function as a central hub for information for retailers, giving details of the group’s BDM support, shopper insights programme, marketing and business support initiatives, store branding, price and rebate offer.

It also provides information on the group’s response to the ongoing coronavirus crisis.

Mike Hollis, retail director for Costcutter said: “Our current focus is helping our retailers convert new shoppers, who have seen their stores as a lifeline during the current crisis, into lifelong customers and we are delighted that innovative and pioneering retailers want to be a part of that.

“Our new website will continue to focus on our retailers’ own stories of opening their stores, expanding their range and increasing their sales.

Hollis added that the symbol group will be focusing on the Co-op Own Brand which has been a proven driver of increased footfall, basket spend and sales increase across its stores.

“Throughout the current crisis we have seen evidence that shoppers really value the quality of Co-op products alongside the brands they know and trust,” he said.