The Camden Heroes lager, a rebranding of the popular Camden Hells beer, has been launched with all proceeds going to charity.
Camden will be donating 20,000 cans to frontline staff at hospitals, ambulance stations and clinics in London.
And all NHS workers will be able to claim a free six-pack by signing up to the Camden web shop, using their NHS email address and entering the HEROESFORHEROES at checkout.
Founder of Camden Town Brewery Jasper Cuppaidge said: “We had so many people contacting us from hospitals asking for beers to replace their weekly pub team visits.
“We were more than happy to help but wanted to do more.
“That’s why we created Camden Heroes Lager to say a massive thank you to the amazing healthcare workers and show our support the best way we know how, brewing beer.
“We are so grateful to all the incredible frontline workers risking their lives during this global crisis. Let’s raise a socially distant cheers to UK health workers.”
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