Retailers associated with Nisa are using the symbol group’s charity Making a Difference Locally (MADL) to support local good causes during the COVID-19 pandemic.
MADL allows retailers to donate funds raised in their stores to a local charity or good cause of their choice within a 10 mile radius, ensuring money raised will benefit the local community.
Musselburgh-based Pinkie Farm Convenience Store has made a £500 donation to East Lothian Sunday Fresh Chicken Dinner Boxes, £500 to Resilient Musselburgh and a further £300 to Pennypit Community Development Trust.
Jane Russell, founder of East Lothian Sunday Fresh Chicken Dinner Boxes, said the donation would fund fresh produce boxes for struggling families in the local area.
Huge Thank you to Pinkie Farm Convenience Store in Musselburgh working in conjunction with Nisa Retail who are donating £500 to us ♥️
AMAZING @NisaLocally @matthewhowie191 pic.twitter.com/cpPLkhkLUe— East Lothian Sunday Fresh Chicken Dinner boxes (@EastBoxes) March 30, 2020
She commented: “I set up the project in December 2019 to give out free fresh chicken dinner boxes to people financially struggling in East Lothian. The idea was to create a fresh box of fresh produce so they had everything to cook a Sunday roast chicken dinner, and so the families could all sit together and enjoy a healthy meal.
“The donation we received from Nisa will provide 60 families with our fresh chicken dinner boxes, which is just amazing.”
Another store, the Loco on Barnsley Road in Goldthorpe has donated their MADL funds to five Rotherham charities.
Rotherham and Barnsley MIND, AGE UK Rotherham, Rotherham Foodbank, The Rotherham NHS Foundation Trust and Rotherham Rotary Club will each receive donations of £100 from the store.
Rachel Siddall from Rotherham and Barnsley MIND said: “We have found ourselves in such unprecedented and extremely difficult times and never before have we encountered a challenge to this scale in our efforts to provide mental health support to those within our communities.
“The donation will support us in the setting up of virtual groups via digital platforms. We are working towards keeping the residents of our communities still feel connected and demonstrating that physical isolation doesn’t have to mean emotional isolation.”
Near Manchester, Sale Moor Community Partnership thanked the team at the Nisa Local on Norris Road in Sale for their support during these unprecedented times.
The charity’s aim is to promote education, wellbeing, environmental improvement and prosperity for community benefit in the Sale Moor area, offering a wide range of services and support to local residents.
“Thank you to the team at Norris Road Nisa. They have been amazing in donating food for our lunch club over the last two weeks and to cap it off have also got @salemoorcp a further £350 donation from @MADLCharity. Please support our local businesses,” they tweeted.
Thank you to the team at Norris Road NISA. They have been amazing in donating food for our lunch club over the last two weeks and to cap it off have also got @salemoorcp a further £350 donation from @MADLcharity
Please support our local businesses #salemoor— Sale Moor CP (@SaleMoorCP) April 14, 2020
MADL raises funds in Nisa partner stores from sales of all Heritage and Co-op own-label products, a percentage of which goes into a virtual fund for retailers to donate. Additional funds can also be raised via in-store collecting tins.
The charity has donated over £9.2 million to more than 12,000 causes to date.
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