Smirnoff launches ‘Getaway Cars’ in London

Smirnoff has unveiled a series of ‘Getaway Cars’ in London as part of its ‘Infamous Since 1864’ global campaign.

The responsible drinking campaign aims to encourage consumers to take public transport as a safe way to travel after having a drink.

The adverts were displayed across buses and taxis with imagery amplified across social media.

Brand owner Diageo said more such campaigns are on the anvil as the brand continues to roll out the ‘Infamous Since 1864’ activity, which shares “the far-from-ordinary story of Smirnoff and what it took to become the world’s number-one vodka brand.”