Kikkoman launches first limited-edition bottle

Leading soy sauce brand Kikkoman has announced the launch of a limited-edition design to its 150ml flagship dispenser bottle for the first time ever.

In a nod to its Japanese heritage, a picture of Mount Fuji will appear alongside an image of cherry blossom and Japanese characters spelling out ‘Spring Flower 2020’.

There will be 300,000 limited edition bottles available from February through to April when the stock is predicted to sell through.

Bing-yu Lee, general manager at Kikkoman UK, said, “We’re very proud of Kikkoman’s iconic 150ml dispenser. It is a unique bottle with a strong and loyal following.

“This new design is printed on the bottle itself and it’s the first time we’ve done this so it’s very special. We’re confident that our new limited-edition bottle will be very popular with consumers and a great keep-sake for our most avid fans.”