SPAR has added three new products into its own label range of speciality breads.
Two wholemeal tortillas and pittas products and a mixed-herb flavour tortilla are the new bread lines joining the range.
Myles Mersh, assistant brand manager at SPAR UK , said: “We know wholemeal is driving the category because of its nutritional benefits and by capitalising on the performance of the entire own label range of speciality bread and sandwich alternatives, the introduction of these three new products will give the category a boost.
“We are building on our strong performance in the bread market which is currently trading up four percent. The range is now even more competitive and in line with the market.”
All of these new lines are vegan-friendly.
SPAR said it will support the launch with marketing, digital, internal and external communication.
The products are in-store now and available from participating SPAR stores around the UK.
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