Coca-Cola European Partners (CCEP) has called on retailers to host clean-ups in their communities as part of Keep Britain Tidy’s Great British Spring Clean 2020.
CCEP is a supporting partner of the initiative that runs from 20 March to 13 April.
The company has made available free CCEP Guide to Hosting a Community Clean Up, poster and clean-up kits for retailers.
“As hubs of your communities, with strong relationships with local residents, you are ideally placed to help organise community clean-ups and bring people together,” said Nick Brown, head of sustainability at CCEP.
Retailers who share their experiences with CCEP after hosting a community clean-up event will be entered into a free prize draw for a chance to win £1,000 for a charity or good cause of choice.
Last year, more than half a million people took part in the Great British Spring Clean, cleaning up more than 4,300 tonnes of litter from across the country.
CCEP hosted 28 clean-ups with more than 300 of its colleagues and enabled around 2,100 litter picking hours with free clean-up kits sent to customers.
“I took part in the Great British Spring Clean last year as I felt it was a great way of giving something back to the community,” said Aman Uppal, of One Stop in Mount Nod, Coventry.
“For me, it’s about protecting the planet for future generations. The response from customers was really positive and I’ll be getting involved again this year.”
Retailers who want to host their own clean-up event can download a free ‘Guide to Hosting a Community Clean-Up’ from the sustainability section of the CCEP Customer Hub, where they can also find an editable, downloadable poster to display in-store and a Great British Spring Clean link to register their clean-up event.
The first 50 customers to an event will receive a free CCEP ‘clean-up kit’, which includes litter pickers, gloves and high-vis jackets.
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