Rubicon has unveiled new pack designs across the whole range, accompanied by media campaign.
The colourful new packs are designed to enhance the brand’s on-shelf presence, introducing a modern new look which promotes Rubicon’s flavour range and great taste.
“The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching,” said Adrian Troy, marketing director at Barr Soft Drinks.
The company has also introduced an improved fruitier tasting recipe to the Rubicon Still range. The improved taste will be flashed on the front of packs to generate trial.
“In taste tests, 76 percent of drinkers preferred the new recipe and we will be communicating the new fruitier tasting Rubicon Stills range to shoppers with a marketing campaign in February including outdoor, consumer press and social media,” Troy added.
The new-look packaging will be rolled-out across the whole Rubicon brand during the first few months of 2020, including the new Stills recipe packs.
Retailers can avail of the new POS to highlight the new packs on shelf.
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