Leading flavoured milk brand Yazoo has launched an on-pack promotion across its KiDs range, partnering with Universal’s Minions.
The Minions will feature on-pack and on online .com banners, front of store, and in-store marketing. The promotion will be supported through a campaign across ASDA, Tesco, Sainsbury’s, Morrisons and Costcutter. The campaign is now live and will run until mid-November.
Gabriella Sudall, brand manager at Yazoo, said: “Minions is one of the most popular animated movies, so we’re delighted to be partnering with Universal for our latest on-pack promotion. We hope the standout design will attract families to our KiDs range during this promotion and looking forward to seeing the campaign progress.”
In addition, the Change4Life ‘Good Choice’ badge will also feature on Yazoo KiDS’s Strawberry and Banana shelf ready packaging and in-store and out of home marketing, helping consumers to easily recognise the drink’s no added sugar or artificial sweetener credentials.
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