YAZOO, the flavoured milk brand, has launched its latest limited-edition flavour: Choc-Orange.
The variant will arrive in stores from the end of March in standard and price-marked packs of 400ml. It combines the brand’s signature chocolate milk with sharp, sweet citrus tones to entice shoppers into the category.
The popularity of chocolate-orange as a combination continues to grow, with a 52 per cent increase in UK search demand for the flavour vs. last year. This will be YAZOO’s fourth limited-edition offering, and the series has delivered upwards of £7m incremental sales to the category.
Available in grocery, convenience, wholesale, and foodservice channels, the new flavour will be supported by a fully integrated marketing campaign which includes Video on Demand (VOD), print and digital advertising, social media support, nationwide sampling, and shopper marketing.
“Brits have been enjoying YAZOO for over 30 years, so we know we’re getting something right,” said Nick Higgs, Brand Manager at YAZOO. “Our market research identified chocolate orange as a trendy, future flavour – 32% of consumers wanted to see the variant on shelves – so we listened! We’re sure that shoppers will love the merge of citrus and chocolate, it’s such a classic combination that will bring nostalgia and fun to flavoured milk in a way like never before!”
YAZOO is also extending its Merlin Group partnership to the Choc-Orange range, offering shoppers the chance to win two-for-one tickets to Thorpe Park and Alton Towers.
RRP – 400ml £1.15, 400ml PMP £1
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