Flavoured milk drink brand Yazoo has announced a new limited edition flavour Choc Caramel.
Available from April, the flavour will launch exclusively in convenience with a 400ml £1 price mark packs and the standard 400ml format (RSP £1.15) will launch in June, just in time for summer. The PMP and standard formats will be launching in April together.
The new flavour replaces Yazoo Choc Mint, which grossed £1 million within just five months in the convenience channel.
Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited edition flavours are, but we also know how important it is to keep the dairy drinks fixture fresh. Taste is a key driver of the category, and our target audience of 16-24 year olds are always looking for new flavours to try.
“While caramel is a classic flavour, it remains a taste trend. We’ve seen a host of caramel launches over the past twelve months, from ice cream to yoghurts, coffee, even cocktails. Chocolate and caramel go so well together, and create that indulgence shoppers want from our limited edition offer.”
The launch will be supported with a digital activation campaign.