YAZOO, the flavoured milk brand, is launching a £1m national outdoor campaign.
From 5 May, the Hits The Spot campaign will be launched across 1,500 national bus stops and telephone panels, to increase penetration for Yazoo amongst on-the-go flavoured milk shoppers.
The brand claims 50 per cent of 19-24 year olds will be reached, seeing the campaign an average 4.5 times.
In London from 5 May for two weeks, 150,000 shoppers will be offered a free bottle of Yazoo.
The mobile coupon can be redeemed across 45,000 convenience outlets, in conjunction with I-Movo and Paypoint.