WineWise category guide relaunched

WineWise Mobile site

WineWise, the wine category guide developed by Concha y Toro for Independent Retailers, is relaunched this month with a new premium look and feel and upgraded functionality.

The site, which was originally launched in June 2016, has seen a radical makeover. It retains and refocuses on popular features – Profit on Return Calculator, Food Matching advice – and adds new features based on retailer feedback.

Laurie Billson, head of customer marketing at Concha y Toro UK, said: “The wine retailing landscape has changed hugely in 2 years, and WineWise has improved to stay relevant. It’s responsive, easy to use and understand, and we hope will be an essential tool for time-poor retailers who want to understand a bit more about selling wine to put more cash in their till.”

Using Independents-specific data and insight, WineWise breaks the business of wine into four simple sections, helping retailers choose what bestselling wines to stock, how to correctly merchandise the category for their store size, and how to sell wine more profitably.

“It’s not about stocking every wine available in wholesalers and tying up cash in stock – it’s far more important to have a tight, hard-working selection of wines that your shoppers want to buy. The recommendations on WineWise are category bestsellers across all suppliers,” explains Billson.

The free to visit website is optimised for both desktop and mobile devices, as existing users are split almost exactly 50/50 between the platforms. There is no requirement to register to view the site, but if retailers wish to download useful tools from the site they are invited to give their email address and subscribe to the regular newsletter.