Premium Californian wine brand Carnivor is targeting BBQ fans with a new marketing campaign this summer.

#SteakSaturday will highlight the brand’s natural affinity with red meat, bringing Carnivor’s strapline, ‘meat was made for Carnivor’ to the fore across both digital and traditional media.

The campaign will offer consumers a chance to win a case of wine and a barbecue kit by sharing pictures of themselves enjoying a succulent steak alongside a bottle of Carnivor.

The competition will be supported by digital collaborations with meat-focused Instagram influencers and a targeted media relations activity.

Part of E&J Gallo Winery’s premium portfolio, Carnivor is available in two varietals, Zinfandel and Cabernet Sauvignon.