Boost Drinks is starting 2019 with a bang, bringing a great new product to the shelf and have been undertaking some big activity to make sure everyone knows about it.
Just in time for Valentine’s Day, the brand brought some love to the UK, with the introduction of a Boost Energy Red Berry 250ml SKU. A flavour explosion of mixed berries, this drink is a new addition to the shelves of independent stores across Great Britain. The drink is available as a 49p PMP.
Red Berry is currently the second best-selling energy drink in Northern Ireland.
Simon Gray, Founder and Managing Director of Boost, said: “Here at Boost, We Love Local because we supply exclusively to independent retailers. By this, we mean that as an independent company ourselves, we are committed to working with independent retailers and want to do everything we can to help their businesses thrive. Historically, we’ve introduced two brand new, limited edition SKUs every year but this year we’re doing things slightly differently. From the time we’ve spent speaking and listening to our customers we know how much you love our existing range of energy, sport and protein drinks and it’s not always necessary to keep bringing in brand new flavours. Instead, we’ve brought in Red Berry, a SKU that’s already proved itself a winner but will still create excitement and give your consumers something new to try!”
When the company saw how much of a stir Red Berry was causing in Northern Ireland, it felt it was only right that it brought the hugely successful product to the mainland, so that everybody could benefit from its popularity.
As Boost launched Red Berry just in time for Valentine’s Day, the company did a huge campaign, partnering with dating specialists Tinder who reach millions of people in the UK every day. Boost spread the love whilst giving three lucky consumers the chance to win the ultimate date of their dreams. The company took out adverts and shared information across Tinder’s own platform as well as our social pages. It got people talking and was all linked to the launch of Red Berry.
During Valentine’s week Boost sampled cans of Red Berry in Glasgow and advertised in London and Manchester.
Boost is partnering with Asian Trader, giving one of their readers a chance to win a romantic date with their other half, courtesy of Boost. Simply enter our competition and you could soon be taking a loved one out to a restaurant of your choice, and Boost will foot the bill!
All you need to do to enter is send your name, store name, store address and telephone number to : Asian Trader giveaway, 1-2 Silex Street, London SE1 0DW, or via email to kavita.brown@amg.biz.